Brooks Brothers was established by Henry Sand Brooks in 1818. From its start on the famous Cherry Street in New York to the present acknowledged position as a global promoter of the American style, Brooks Brothers continued to innovate and influence international fashion. It is the first company that launched pret-a-porter collections, introduced for the first time the materials ‘seersucker’ and ‘madras’ on the American market and created one of the first legenderay elements of fashion – the shirt with the buttoned collar, ‘Button-Down Polo Shirt’. Brooks Brothers had the privilege to create outfits for 39 out of the 44 American presidents, as well as for many Hollywood stars. It was the favourite brand of some of the most representative cultural personalities od the country, such as F. Scott Fitzgerald, Clark Gable, Andy Warhol and Katherine Hepburn. The brand continues to represent the choice of many celebrities appreciated in the whole world and has multiple collaborations for creating costumes for television and for well known cinematographic productions, i.e. the drama Mad Men, winner of the Emmy prize, as well as the most recent partnership with costume designer Catherine Martin to provide all men’s outfits for Baz Lurhman’s production The Great Gatsby, which won the Oscar for best costumes in February 2014.