Unique in South East Europe: The new TAG HEUER store

With a complete passion since the start of the sport - car racing, in particular, TAG Heuer is one of the world's most respected brands of watches. The prestigious brand of Swiss watches opened in Baneasa Shopping City the only monobrand store in South-Eastern Europe.

Located on the ground floor near the Cellini Grand Boutique, the TAG Heuer store promises to offer a unique experience, both with its exclusive design and watch patterns. Thus, the brand buffs and the public interested in the most current collections of watches can enter the universe TAG Heuer. Watches from Carrera, Formula 1, Connected, Aquaracer, etc. can now be found in Baneasa Shopping City.

Throughout its history, the mechanisms and innovations of TAG Heuer have attracted the attention of the entire world of horologues: the invention and patenting of the "oscillating sprocket" (1887), the first automobile dashboard chronograph (1911), the first "Autavia" chronometer for racing cars (1933), the launch of the legendary "Carrera" chronograph (1964), the first Chronosplit quartz chronograph in the world (1975), the revolutionary and unique concept of the Monaco collection or the reinvention of the Pendulum oscillator.

All TAG Heuer watches are subjected to numerous stress tests (extreme temperatures, shocks, watertightness, etc.) and to the verification of material standards, so that quality is always reflected in each component.