Xclusive: H&M launches the STUDIO SS20 collection

Inspired by a trip to the Swedish island of Gotland, the SS20 collection features a carefree woman who loves surfing: the one who mixes steamy dresses with unfinished pieces and sports bathing suits.

The key pieces include the electric pink recycled polyester dress, the short viscose and flex blend jacket with flared trousers, the oversized jacket, made from crocheted cotton and nylon blend and the leather platform boots. In the color palette predominates the bright pink and the cobalt blue, with glows of bright green, on a cream-coloured background.

"The SS20 collection muse is a forward-looking free spirit – someone who surfs, climbs, explores and who wants to experience new things. The collection is both raw and refined: natural fabrics with raw edges are mixed with refined elements, such as shiny metallics and futuristic accessories. There's a freedom in the way the collection can be worn, too: we want our customers to feel that anything goes," says Ann-Sofie Johansson, Creative Advisor at H&M.  


The H&M Studio SS20 collection will be available Xclusive by Baneasa Shopping City, starting February 20th.




Rate us on