The City of Fashion at Băneasa Shopping City

Bucharest 06 March 2008 - Băneasa Shopping City has already become “the most eagerly awaited fashion mall from ”. The future mall, located in the Commercial Area of the Băneasa Project is already positioning itself as a matchless “fashion mall” collecting under the same roof, tens of new brands, in premiere for . Little time is left until the grand opening event scheduled in spring 2008.

Many fashion brands chose Băneasa Shopping City as an entrance gate in because they saw the future mall as a great potential place for the exposure of their international fashion brands. These are: CACHAREL, MAX MARA WEEK-END, MARINA RINALDI, IKKS, GAUDI, OASIS, MAX&CO, ELLE, W, TOI & MOI, US POLO, M.MISSONI, NEXT, RESERVED, MANOUSH, OVIESSE, MARLBORO CLASSICS, PIMPKIE, PETER MURRAY, MASSIMO DUTTI, XANAKA, SALSA, PIAZZA ITALIA, PENNY BLACK, PINKO, KAREN MILLEN and PARK BRAVO will be found under the same roof starting with this spring.

“Băneasa Shopping City is a house of fashion brands, the place where the fashion will be celebrated each day”, stated Ali Ergun Ergen Administrator & Retail Development Manager Băneasa Developments. “In the near future, Băneasa Shopping City will become a real city of fashion for all of us” added Ergun Ergen.

Therefore, Băneasa Shopping City will be the right shopping place. There will be no problem to find the perfect gift here. MARANNI and PIU PIU are going to be the solution at your hand. Băneasa Shopping City is also the place for other well known brands for Romania, such as: GLENFIELD, TAMMY, GAS, STRADIVARIUS, BERSKHA, REPLAY, TNT, ORSAY and PEPE JEANS.

Why is Băneasa Shopping City “the most eagerly awaited fashion mall from ”?  Because you will find famous brands, such as: TIMBERLAND, JENNYFER, QUICKSILVER, TINA R, DOCKYARD, COLIN’S, MAVI JEANS, SAINTS, FOX, NAUTICA, NORTHLAND, ESPRIT, MOTOR, LACOSTE, GANT, PULL & BEAR, TIFFOSI and CELIO will complete your shopping experience offering the most exquisite shopping variety.

The future city of fashion will also host other fashion brands already existing on the Bucharest market, however not reunited until now in this particular formula such as: POLO GARAGE, CAVALIERE, ZIGGO, MANGO, PROMOD, CASTRO, +IT, MONDO, GIZIA, KOTON, MOTIVI, EINSTEIN, BIGOTTI, RAXEVSKY, MORE & MORE,  STEILMANN, LTU, BENETTON, NARA CAMICIE, MARKS&SPENCER, ANNA BIAGINI, SELECTIONS, ALB SI NEGRU, IRINA SCHROTTER, MA DAME, STONE CREEK, GUARA, DIESEL, ZARA, BRAICONF, LIU JO, GUESS, IPEKYOL, THE PLACE, CALVIN KLEIN and MORGAN & YSATIS.

Once the gates are opened, besides the important fashion brands, Baneasa Shopping City will also offer the first 3 level food-court in the country with a ground floor dedicated to fast-food, a first floor for restaurants and a second floor designed for the club & lounge area. Baneasa Shopping City will also bring in the second phase of construction a unique concept: the largest entertainment centre from .

Baneasa Shopping City is an integrated part of Baneasa Commercial Area – the 450,000 sq. m retail park that comprises: IKEA, the number 1 furniture retailer in the world, CARREFOUR, one of the largest in the country, together with its shopping gallery FEERIA, METRO, the most important “cash & carry” store in Romania, BRICOSTORE, the most successful Do-It-Yourself store in the country, MOBEXPERT, number 1 Romanian furniture retailer and producer and MOTOR CITY, a sales area dedicated to the most famous car brands.

Baneasa Commercial Area is one of the three integrated parts of the Baneasa Project, itself the largest mixed use urban development project in the South Eastern Europe . The investment in the project exceeds EUR 1.8 billion and will cover over 221 hectares of land. In addition to the 450,000 sq. m of retail area, Baneasa Project will offer approximate 4500 - 5,000 housing units in Baneasa Rezidential and a state-of-the-art business park incorporating 160,000 sq. m of class A and A+ office space in Baneasa Business & Technology Park .

For further information:

Roxana Răcănel Media Specialist Baneasa Developments; Tel: 0747 070 237;    E-mail: roxana.racanel@baneasa.ro;

Alina Meleşcanu Senior PR Consultant Rogalski Grigoriu, Tel: 0740 121 286;

E-mail: alina.melescanu@r-g.ro