18th of April – The Grand Opening

An important day for the citizens of Bucharest

BĂNEASA SHOPPING CITY OPENS ITS GATES FOR THE PUBLIC

Bucharest 17 of March 2008 - Băneasa Shopping City „the most eagerly awaited fashion mall from ”, located in the Baneasa Commercial Area of the Baneasa Project, announces the official public opening day on Friday, the 18th of April. Băneasa Shopping City is already positioning itself as a unique „fashion mall” and will gather under the same roof many multinational fashion br and s in premiere on the Romanian retail market. The total investment in Băneasa Shopping City is up to 150 Million Euros.

The official opening of Băneasa Shopping City becomes the retail event of the year because it corresponds to the first entrance on the Romanian retail market of many prestigious multinational fashion br and s. The most important are the 4 anchors that will be found for the first time under the same roof: PEEK & CLOPPENBURG and the brands developed by SOLMAR, INDITEX and AZADEA GROUP.

PEEK & CLOPPENBURG will be present in Băneasa Shopping City with a collection of over 200 multinational br and s and will be the largest fashion store from Romania with a surface of over 4.000 sqm distributed on 2 levels. PEEK & CLOPPENBURG is a well known internationally recognized br and due to the famous br and s that it represents, like: ARMANI COLLEZIONI, HUGO BOSS, POLO, RALPH LAUREN,  MAX MARA, VOGUE, BURBERRY, ERMENEGILDO ZEGNA, LAGERFELD, ADIDAS, ESPRIT, ARMANI JEANS, CALVIN KLEIN JEANS, DIESEL, DKNY JEANS and many others.

SOLMAR will have 12 stores in Băneasa Shopping City . Except the br and s already representing the company: PROMOD, CASTRO, JENNYFER, PARFOIS, MANGO, IT+ACC and +IT, SOLMAR also signed other partnerships. The new partners are: MAX MARA Group with MAX MARA WEEKEND, MARINA RINALDI, MAX&CO and MOSAIC FASHION Group from , with OASIS and KAREN MILLEN. 

INDITEX is one of the biggest international fashion retailers with over 3.500 outlets in 68 countries from Europe, , Asia and Africa . Except ZARA, INDITEX will bring in Băneasa Shopping City 6 other br and s as: PULL AND BEAR, MASSIMO DUTTI, BERSHKA, STRADIVARIUS, OYSHO and ZARA HOME.

AZADEA GROUP will be presented in Băneasa Shopping City with 7 br and s as: PIAZZA ITALIA, OVIESSE, SALSA JEANS, XANAKA, COLOURS & BEAUTY, SUNGLASS HUT and ANDRE.

„If we had to resume Băneasa Shopping City in a single word, it would be simply „fashion”. 18 of April will be the 1st day when the citizens of Bucharest will have the occasion to step into the world of novelty and surprises. Băneasa Shopping City will be an open gate to fashion, gastronomy and entertainment.” stated Ali Ergun Ergen , Administrator & Retail Development Manager / Băneasa Developments. „If renown and most successful multinational fashion brands decided to enter with Băneasa Shopping City , than we are sure that Băneasa Shopping City will be the answer to satisfy the need of the most refined customer tastes.” stated Ali Ergun Ergen .

The lease process of Băneasa Shopping City has been finalized many months ago. Now, there are no more spaces available for rent.  

Once the gates are opened, besides the important fashion br and s, Baneasa Shopping City will also offer the first 3 level food-court in the country with a ground floor dedicated to fast-food, a first floor for restaurants and a second floor designed for the club & lounge area. Baneasa Shopping City will also bring in the second phase of construction a unique concept: the largest entertainment center from .

Baneasa Shopping City is an integrated part of Baneasa Commercial Area – the 450,000 sq. m retail park that comprises: IKEA, the number 1 furniture retailer in the world, CARREFOUR, one of the largest in the country, together with its shopping gallery FEERIA, METRO, the most important “cash & carry” store in Romania, BRICOSTORE, the most successful Do-It-Yourself store in the country, MOBEXPERT, number 1 Romanian furniture retailer and producer and MOTOR CITY, a sales area dedicated to the most famous car br and s.

Baneasa Commercial Area is one of the three integrated parts of the Baneasa Project, itself the largest mixed use urban development project in the South Eastern Europe . The investment in the project exceeds EUR 1.8 billion and will cover over 221 hectares of l and . In addition to the 450,000 sq. m of retail area, Baneasa Project will offer approximate 4500 - 5,000 housing units in Baneasa Rezidential and a state-of-the-art business park incorporating 160,000 sq. m of class A and A+ office space in Baneasa Business & Technology Park .

For further information:

Roxana Răcănel Media Specialist Băneasa Developments; Tel: 0747 070 237;                                                                     E-mail: roxana.racanel@baneasa.ro;

Alina Meleşcanu Senior PR Consultant Rogalski Grigoriu, Tel: 0740 121 286;

E-mail: alina.melescanu@r-g.ro